A corporate branding video is a kind of non-advertising video content created for some company, institute, or business, etc. The communication manager or marketing manager of a company is responsible for corporate video production. Corporate video can be created for internal employees of an organization. For example, executive proposals videos, client testimonial videos, product videos, market updates, corporate updates videos, Brand films, investor relations, etc.
Nowadays these corporate video contents are available on the official websites of the companies because the video plays a very important role in the marketing strategies of a company. Corporate video production companies collect a company’s marketing materials, information about the company’s assets, and other matters from the marketing manager of the company, to produce a corporate video.
The time duration for the production of the corporate video depends on the complexity of the given materials.
There are different types of corporate videos listed below.
- Product Demo, Launching corporate videos
- Live to stream, Occasional events corporate videos
- Customer testimonial videos
- Promotional/Branding videos
- Service/product presentation demographics
- Financial results corporate videos
- Investors relationship videos
So, you are still reading? That’s great, this was the corporate video, but now we are going to discuss a promotional video.
Let’s move on!
You may be familiar with the term “promo video”, This term is mostly used in the commercial environment, maybe an upcoming event or program. Well, it’s the short term of the word promotional video. The confusion is, what is a promotional video? What is the purpose of its production?
But we are here to clarify all these things to you.
Let's dive in!