Explainer video is a short, eye-catching, online marketing video that is used to explain a product or a service. This new solution in comunication is the most popular type of marketing in many industries to use their product and service explainer video on their website or landing pages.

Explainer video can be created in live action video or animated video that summaries the most important aspects of whatever you want to sell. It is very effective since they combine audio and visual stimilus to explain a concept in a simple and understandable way combine with text as additional visual is proven to increase message retention.

Why explainer videos are so effective?—they use an audio and visual message to tell your story which significantly boosts retention.

Now that you know why explainer videos are so effective, what do you need do to make one that actually works?

The Secret Sauce for Making an Effective Explainer Video

Believe it or not, the script is the first place you want to start when making an explainer video. If you write a good script, you increase your chances of creating a good video, but if you don’t, then it’s going to be much much harder to create a video that gets results. The next step is something you might have noticed from the second example above. It starts by telling a story, and then it introduces a problem. This is always a good idea. You want to define the problem, emphasize the problem, and then explain how your product solves the problem.

As you may have noticed, this script followed a very particular formula. First, it introduces the hero. Next, it explains a pain or frustration the hero experiences. After that, it introduces your company as the product or services that removes the pain, and finally it includes a call to action to get more people to give your company a try at your landing page or at a sale page.

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