STRATEGY & CONSULTING
Effective communication starts with a story
WE CONSULT AND STRATEGIZE BUSINESS BRANDING AND MARKETING
We collaborate with our clients to create effective communication strategies that are authentic to their brand. Without clarity, no one knows your brand better than you. With correct Branding and great Marketing plan in place, we will help position your business and advance your competitiveness. Our goal is to help our clients create effective communications strategies in which cater well to their brand. We offer from quick consulting to full brand audit help client to get alignment with their business online as well as printing, research, and more.
FULL STRATEGY SERVICES
Brand & Marketing Consulting
Branding Strategize & Clarify
Brand Positioning and Segmentation
Brand Project Management
Integrated Marketing Collateral
Sales Tools and Presentations
Pricing and Product Strategy
Audience Identification and Development
Consultation & Coaching
Print & Digital Products
SURVEY AND A SOLID MARKETING PLAN LEAD TO CONVERSIONS
Through a series of questions and answers, we can evaluate the important aspects of your company that stand out to your customers. Examples of the questions asked: What is your communication goal? What is your company trying to accomplish? What group of people or demographic are you trying to reach?These are just some questions that we may ask you.
Surveys can be put in place to understand your target market. Exploring all avenues can help you understand which demographic you can cater your products and services to. Once we’ve determined your target market, creating a strategy through video, SEO, and PPC would be the next items on the list. The video will enable your business to express your StoryBrand. Video SEOs will help your business rank on google, gain more organic reach, and vital for long term growth. Video marekting will increase your business awareness, engagement, and impressions in which will eventually lead to conversions.
BRAND YOUR STORY
OUR 6-STEP STRATEGY
1. Brand Consulting & Marketing Consulting
We offer from quick consulting to full brand audit help client to get alignment with their business online as well as printing, research, and more.
Clarify your brand strategy and position your business in a competitive advantage to stand out from others. How can you differentiate your business from others, and begin focusing on how you can execute short- and long-term goals.
3. Brand Positioning & Segmentation
Brand positioning is critical in order to successfully target a market. It establishes you in the correct position to start connecting with your customers in ways your competitors won't be able to. Brand positioning is the perception you want your customers to have of you. Segmentation is a powerful tool for discovering customer needs and potential for growth.
4. Market Research
By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into a competitive advantage.
5. Brand Attributes
Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.
6. Competitive Audit
A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.