5 TIPS FOR BUILDING A VIDEO MARKETING STRATEGY THAT DRIVE PERFORMANCE
1 March 2021
A survey has revealed that an average person pays attention for only 8 seconds browsing online. This implies that if you need your audience to pay attention to your online content for longer, you need engaging marketing videos. These videos help shorten the cycle of your sales because they deliver highly informed and confident sales prospects. The data and information delivered by the marketing videos help convince your audience about your products and how you deliver your services to your customers. However, there are 5 tips for building a video marketing strategy that can drive your company’s performance, as discussed in the following section.
1. Designing Your Strategy
This is undoubtedly the first step to be taken to realize success in business. Creating a perfect video for the online market is an expensive endeavor, and you may waste your money if you do not have a good strategy, failing to realize your goals. This means you need to have clear goals that align with your video marketing strategy. Moreover, you need to have a budget for a successful video marketing project to minimize overspending tendencies. In this regard, you may decide to hire an external agency to assist you in developing a perfect budget or use the Do-It-Yourself approach. If you choose to use the DIY system, you will need a storyboard, a script, lighting, a camera, sound, editing software, equipment such as a green screen, a tripod, and lightboxes, as well as actors to liven up your video.
2. Know and Understand Your Audience
In online video marketing, many tips and tricks are applied for successful strategy building. This includes ensuring that you understand your market well to send them the right message regarding your products and services. Moreover, knowing your market helps you choose appropriate actors, locations, and videos that adequately address their challenges without negativity. Explainer videos, for instance, are commonly used to strategize video marketing, though explaining familiar ideas or assuming knowledge makes your audience quickly lose confidence in your business. Therefore, it is recommended to align your video content with your audience to capture their attention and make them share your message with other people. Moreover, they are likely to relate better with your video content and end up as customers for your business.
3. Employ the Storytelling Strategy
The reason why videos are quite compelling is that they assume the storytelling approach, creating emotions and attracting more consumers in the long run. The viewers feel engaged with the characters in the video, which builds engagement with the content in the brand. This approach has been used worldwide to influence people to buy products and services simply by using engaging brand videos since the inception of soap operas. In this regard, you can use a powerful and emotion-laden storytelling strategy alongside sympathetic characters that your audience can easily resonate with. This appealing approach helps achieve high returns because people are likely to listen to your story and end up buying your products and services.
4. Market and Support Your Video
As you work on marketing your video, remember the main goal is to support your efforts and not winning an award. Brand your video by wrapping it digitally using an introduction that bears your logo, iconography, and color schemes that align with the rest of your marketing strategy. Furthermore, include a call-to-action caption stating the action to be taken by the viewer. This may include subscribing to the YouTube channel you are using, checking on your website, or booking an appointment with you.
5. Go Viral
The primary goal of video marketing is going viral and reaching out to a broader market through message dissemination by viewers. For instance, you may be interested in becoming a renowned internet sensation, or you want to expand your audience. However, it requires hard work and commitment to go viral, or your videos may remain unnoticed.
The best way of easily going viral is by checking out popular trends and the frequently searched keywords on search engines. If you find something entertaining, unexpected, but useful, you can use it as the basis for clues in the descriptions of your video. In this case, your video is likely to go viral if you can find and incorporate an emotion-packed story.
Sacramento Video Production
There is a wide range of activities at CineCrown video productions in Sacramento, including award-winning services in video production, from short-lived social media videos to full-scale, on-site productions. This is accomplished by a skilled production team at CineCrown Studios, which produced thousands of high-end videos for their clients around the world. The Sacramento production process puts keen attention on all the video industry facets, right from concept building to completion.
As California's capital, Sacramento has various unique locations and sceneries perfect for video backdrops. It takes a few minutes to drive from Sacramento to Bay Area, Napa, and San Francisco, enabling the production team to access beautiful locations. Moreover, there is an on-site studio, out of which the team creates broadcast commercials, motion graphics, training videos, as well as short sports designed for client websites and social media. The studio boasts sufficient lighting, audio capabilities, various backdrops such as a green screen, and staff services.
There are many ways through which you can create commercial videos for your company. As a smaller business owner, you can have low-cost videos depending on your budget and the willingness to share them with various production companies. The 5 videos discussed in this article are vital in guaranteeing your company a closer relationship with your customers. Moreover, your audience gets the opportunity to learn more about the products and services offered by your company. The secret is ensuring that the videos are simple and to the point, as well as captivating and engaging. This makes your audience develop a positive attitude and confidence in your products by appreciating their value. Moreover, your company ends up standing out from your competitors in similar fields. Therefore, do not overlook online videomarketing's essentiality in your small business and company's progress.